2-Day Vibe Coding Project for the Figma Makeathon on Contra
Elevating Conversion through UX Improvements for Kids Camp Marketplace
Conversion rate
+215% (0.6% → 1.9%)
A year of design-led product ownership. Just me and a Junior Designer managed the full cycle—from identifying gaps to shipping the fixes that tripled business performance. As a result, conversion from website visitor to booking increased by 215%
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AI-Powered Design System for Kids Camp Marketplace
Design and development of token-based web components in Figma and a React repository
AI-Powered Content Automation for Kids Camp Marketplace
TIME SAVED
1 500 HOURS
PROCESSED ITEMS
5000+
Design PaaS for a Waste Recycling Plant
New Brand and Website for Kids Camps Network
Organic traffic
+34 %
Led the design and product architecture for a 6-brand merger. Built a centralized sales portal from scratch, improving navigation, SEO, and the entire payment flow
Machine Learning Platform for Cloud.ru Supercomputer
Time To Launch
8 weeks
Support Period
1 year
NPS
+40 pts
Led design of ML Space — a platform for machine learning teams on Cloud.ru supercomputer. Built and launched MVP in 8 weeks with a team of 4 designers. Improved UX for a year based on user feedback.
Redesign 100+ Services for Cloud.ru
Design System and Unified UX across core in-house cloud products: compute, storage, networking, containers, DB, AI
Establishing a UX Lab at Cloud.ru
User Research Count
×11
Initiating and implementing a centralized UX lab to streamline research processes, reduce lead times, and increase user satisfaction across more than 20 product teams.
Cloud.ru rebranding
Contacts
30M
Website CSAT
+20 pts
At Cloud.ru, Eastern Europe’s leading cloud provider, I led a full rebrand. We reimagined the square as a dynamic portal—a symbol of transformation and vision
Scalable 3D-Illustration System for a Bank
Illustrations delivered
1000+
Tutorials created
5 hours
Built a pipeline with 3D asset libraries, tutorials, and other internal tools to speed up designer's onboarding and delivery
Hiring, mentoring, and developing designers
Portfolios reviewed
Thousands
Interviews conducted
Hundreds
Promotions supported
Dozens
I’ve had the pleasure of helping shape dozens of successful design careers. My experience goes beyond just technical design; I’ve spent years identifying talent for studios and products, and helping peers find their true path. I find it incredibly rewarding to unlock a designer's potential—whether through direct mentoring or by spotting a unique skill set, such as helping a brand designer successfully pivot into product design. I believe that a team’s strength lies in its growth culture, and I strive to bring that mindset to every project
i am ready when you are
plyutenko@gmail.com
2025










